As a result, Baltica’s design looks traditional with a slightly modern edge.
The thin and straight serifs set Baltica apart from other members of the serif font family. While a sans serif font does not ( we will see many of those later.) A serif font design that has simple and readable letters, the two important characteristics of a logo.īefore we go any further, it is important to know that serif fonts are ones where the letters have small lines coming off the edges as in the example above. That’s why it is impossible to judge professional fonts and minimalist fonts with a modern typeface against classic fonts and business fonts with a serif typeface. The best logo fonts are the ones that speak to the brand identity of the company that the logo represents. There are simply so many logo fonts out there, almost as many as there are different types of business, and each one wants to say something different to its customers.
It is impossible to pick just one font that is best for a brand logo.
